New MIT Viewbook by Ben Jones
Is a viewbook as useful to you as it might have been for my (pre-internet) generation of college applicants?
Just got back from interviewing design firms. We’re embarking on a redesign/updating of the MIT viewbook, a process that will take almost a year from beginning to end. We’ll choose a firm in the next few days, and the first strategy meetings will begin next week.
If you guys have opinions on the current viewbook I would love to hear them. What do you like or dislike about it? How does it compare to (or stand out from) other viewbooks you’ve seen? Do you think it represents MIT well? There are so many components – photos, text, profiles, illustrations – I’d love to hear what you’d keep and what you’d change. I’d also love to know what you feel is missing, if anything.
Also: you guys are the first generation to truly “grow up with” the web and it’s a (the?) predominant source of the information that you collect. This makes you different from every generation that has come before you. I’m wondering how your affinity for the web influences your relationships with print material. Is a viewbook as useful to you as it might have been for my (pre-internet) generation of college applicants? What can a viewbook offer you that the web cannot?
Thanks in advance for any thoughts.