By now many of you have seen our new promo video on the website. And if you haven’t yet, you can take a look right here.
When we re-launched our new site last summer with a new design and streamlined navigation, we also made room for video to be featured right on the homepage. Its part of our overall communication strategy to showcase a constantly changing mix of videos — from old classics dug up from the admissions vault like MIT the Movie and vintage television news footage of one of MIT’s most famous hacks of all time, to music videos like the one we featured of MIT’s amazing acapella group the Logarhythms and student made videos from the Freshman Arts Program.
But its also part of our plan to create some promotional videos of our own to show today’s MIT, in all its living, breathing color.
We’ve already heard from many in early focus group testing who told us they loved the video, and we also heard from some who said, “Yeah, but how come you are not showing the real MIT? You know, the science and research and engineering MIT? We want more of that super cool movable wall and we want to see more robots in the Media Lab.” And to that I say, of course, that’s MIT alright, and we plan to show you more of that in the coming months, so stay tuned.
But for this video, it was our goal to give prospective students a feel for our campus and what it looks like, full of awesome buildings– some majestic and some kinda weird– and plenty of open green spaces. And we wanted everyone to know that, yes, we really do have sports here at MIT and a lot of students take part in them at a very high level. But mostly we wanted it to tell a story of what our community really loves about being at MIT.
So we hired some professionals to help us out and like so many things here at MIT, the admissions communications team collaborated with students and faculty and the film crew to capture the diverse, fun, and friendly student population.
What is says to us is that while we are every bit a science and engineering school, we’re also a whole lot more than that too – and we’re pretty jazzed about that.
So what does it say to you? I’d love to hear more.